Non-profit initiative for sustainability
Panchabhuta is a non-profit, non-governmental initiative that takes its name from the Sanskrit translation of “five elements”.
Due to the organic nature of the concept, we made the identity and typography in a low-tech, hand-painted style of aboriginal design, as this is a classic example of a community that live an elemental existence. The identity comprises five rings to represent earth, wind, fire, air and water.
