Mobile apps
Californian based DoubleBeam provides loyalty and payment programs via a mobile application aimed to streamline the process between consumer and merchant and to help retail businesses attract new customers, better engage existing customers, and expand.
Our challenge was to show the inter-connection of the two applications and to illustrate the name without the need for the typeface, given that the predominant use would be as a mobile app.
The brandmark concept inspired by two crossing beams couples to show a two sided transaction and is paired with a bespoke wordmark.
